Instagram Marketing

Do you want to learn how to market yourself and your business on Instagram?

Are you looking for a resource to guide your Instagram marketing efforts?

Whether you’re marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.

How to Create an Instagram Business Account

So you’re ready to be instafamous? Great, we can help get you on your way. Before we begin, it’s important to note that Instagram is meant to be the place to share visual content the moment it happens. To stay top of mind, you’ll need to invest time in regularly posting photos and videos to the platform. If you fail to keep your profile up-to-date, you’ll start to lose followers and your engagement will drop. Be sure to follow along to learn the best tips for maintaining a successful profile.

1) Download the Instagram App

Instagram App Store

First things first, you need to download the app. Instagram does not have a desktop version that includes all the functions of the app. For example, you can view content on Instagram’s website, but you can’t upload it via your desktop. Instagram is available for free in both the Apple App Store and Google Play Store.

2) Create an Instagram Account

Login with Phone or Email

Once you’ve downloaded the app, it’s time to create your account. When you open the app, you’ll have two choices — Log In With Facebook or Sign Up With Phone or Email. Don’t be tempted by the Facebook login! Sign up with the business email to ensure your profile isn’t linked to your personal Facebook account.

Next, enter your details. Your Full Name is the name that will be displayed on your profile; it isn’t your account username — or handles. Enter your actual business name so your profile is recognizable to visitors.

3) Pick a Username

You’ll then be prompted to choose a username. Your username is unique to your profile and allows other accounts to engage with your brand. Pick a username that is recognizable and easy to find. If your business name is taken, try to keep the first part of your business name in your username. Note: You can update your username later in your account settings, so don’t worry if you want to change it in the future.

4) Choosing the Right Profile Photo

Your profile picture will be one of the first things people see when searching for and visiting your profile so keep your image consistent with your branding and visual markers. Consider using your logo or another familiar image. Notice that your profile image is circular. Instagram will automatically crop your photo to fit inside the circle so leave room around the corners of your image.

5) Optimizing Your Instagram Bio

Image result for instagram business bio pic

You need to optimize your Instagram bio. Instagram bios have a 150 characters maximum so you’ll need to be direct and concise. Tell your audience who you are and what you do using a hint of personality. Don’t worry about trying to use keywords and hashtags because they aren’t searchable on your bio. 

6) Managing Your Settings

Last but not least, be sure to update your account settings. Click on the small gear (dots if you’re using an Android) icon in the upper right-hand corner of your profile. There you’ll be able to do things like change your password, check out posts you’ve liked, enable notifications, and much more.


IG Story Settings

Switch to Business Profile: Last year, Instagram unveiled its new business tools feature. The tool allows users to identify themselves as a business, making it easy for their audience to contact them. Business profiles also provide more in-depth insights and make it easier for you to promote content. Note: Your business must have a Facebook business page to switch to an Instagram business profile. 

switch to a business profile on ig

Log in with Facebook, and allow Instagram to manage your Pages.

login with fb on ig

Select a Facebook Page to connect with your Instagram profile. Note: You must be a Facebook page admin to connect the two platforms.

choose fb business page

Instagram will automatically import relevant information from your Facebook page for you to edit.

You now have an Instagram business profile. Be sure to check out your profile insights and account settings!

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